WritingFrom the workshop
Practical writing on custom software, SaaS development, cloud infrastructure, automation, and technology consulting: with a Phoenix small-business lens.
Every post is authored by Phillip Willis, co-founder and principal engineer. We publish when we have something genuinely useful to say: every post is grounded in real client work we have shipped.
Latest posts
Business Automation for Phoenix Small Businesses: What Works, What Breaks
What business automation actually looks like for a small business: what's worth automating, which tools hold up, and the failure modes that burn small teams. Told through a real project that replaced paper order sheets with a live platform.
Build vs Buy: How to Decide for a Small Business
A practical build-vs-buy framework for small businesses: when off-the-shelf software wins, when custom development is worth it, and the hidden costs on both sides most owners miss. From a team that builds custom software and still says "buy" most of the time.
How Long Does a Custom Website Take to Build?
How long custom web development actually takes: realistic ranges for marketing sites, web applications, and full platforms, the specific things that make timelines slip, and real numbers from projects we've shipped.
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